‘Self-Bootsraping’ as an alternative to VC funding
Intro to Bootstrapping Bootstrapping, defined in the literature as “starting a business and building it using mostly self-supplied resources”, has become a leading trend, as…
Low-Code /No-Code Space – an Intro
Traditional web and mobile applications rely on extensive use of various types of programming platforms, all requiring experts to design, program, and test the code….
Digital Marketing – A Multichannel Game
Launching a product these days without a digital marketing strategy is like opening a store and hiding it behind a screen. Customers look for products…
Project vs. Product Management
Why it matters In my work with start-ups and innovation teams, I often find the two concepts wrapped into one and managed by the same…
New types of project management tools
The Traditional Approach Automating Project Management using software is not new. In fact, MS Project was first published in 1984, followed by a range of…
Why Do You Need a Product Launch Kit
Setting the right goal for the launch As the launch date for the MVP gets closer, most of the attention goes to checking the features…